Pure Electric
Becoming the market leader for privately owned e-scooters
Micro Mobility - Electric Scooters
The mission at Pure Electric is to do good for the planet by changing the way people move around cities, replacing cars with electric scooters.
Creating a category is one of the hardest marketing challenges and exclusively the job of the first mover, a job for Pure Electric when they launched in 2017. The business led from the front, designing, manufacturing and retailing an entirely new form of private transport.
Having scaled the sales and revenue of third party brands, before growing margin through the introduction of an excellent own branded water-proof scooter. After I left the business, Pure’s world class engineering team launched a truly remarkable folding scooter, perfect for the urban commuter, totally differentiated, built around consumer need and superior quality to rental scooters.
As CMO, we grew direct sales across the UK, before setting up shop in Spain, France and Belgium.
