Brand Strategy
Great brands deliver on their consumer promise for decades
Brand strategy is far more than design. Great brands have a mission or a north star that is differentiated, unique and can be delivered against on repeat for decades.
Understanding how to position a brand so it’s unique, compelling and differentiated starts by understanding the DNA of the organisation, after all, your brand needs to be authentic and its promise needs to be deliverable. Once we understand your unique positioning we can create that assets that will allow us to occupy a unique space in consumers minds.
I’ve designed brands from the ground up with Glowday and ConversionWax, have led brand new brands like Purplebricks, re-branded Confused.com into their new identity and early in my career worked on the re-brand of National Express.
