THE BLOG
THE BLOG
Joby Russell has spent 15 years working as the CMO in startups that have gone on to become category defining brands, leading to enormous trade sales and an IPO.
Here he shares his unique insights about how best to build brand and market your startup.
Validate your proposition with brutally honest end users
Brutally honest end users that will save you from wandering off in the wrong direction and making a fatal error