THE BLOG
THE BLOG
Joby Russell has spent 15 years working as the CMO in startups that have gone on to become category defining brands, leading to enormous trade sales and an IPO.
Here he shares his unique insights about how best to build brand and market your startup.
If your advertising fails this test, it’s a dud
If your advertising fails this test, it’s a dud - Written By Joby Russell. When campaigns go live and the only response is tumble weed, you’ve failed against these three metrics.