THE BLOG
THE BLOG
Joby Russell has spent 15 years working as the CMO in startups that have gone on to become category defining brands, leading to enormous trade sales and an IPO.
Here he shares his unique insights about how best to build brand and market your startup.
A great name supports the economics of your business - The five golden rules
Some brand names support growth and some brand names hold you back. Here’s the five golden rules of creating a brand name.