THE BLOG
THE BLOG
Joby Russell has spent 15 years working as the CMO in startups that have gone on to become category defining brands, leading to enormous trade sales and an IPO.
Here he shares his unique insights about how best to build brand and market your startup.
Measuring ROI is the hardest job in marketing.
Attribution modelling isn’t perfect, get use to it! - Written By Joby Russell. “Never spend money on marketing, if you can’t accurately measure it”