THE BLOG
THE BLOG
Joby Russell has spent 15 years working as the CMO in startups that have gone on to become category defining brands, leading to enormous trade sales and an IPO.
Here he shares his unique insights about how best to build brand and market your startup.
A great name supports the economics of your business - The five golden rules
Some brand names support growth and some brand names hold you back. Here’s the five golden rules of creating a brand name.
Validate your proposition with brutally honest end users
Brutally honest end users that will save you from wandering off in the wrong direction and making a fatal error
The six rules top CMOs use to create world class advertising
The six rules of world class advertising
by Joby Russell
Measuring ROI is the hardest job in marketing.
Attribution modelling isn’t perfect, get use to it! - Written By Joby Russell. “Never spend money on marketing, if you can’t accurately measure it”
If your advertising fails this test, it’s a dud
If your advertising fails this test, it’s a dud - Written By Joby Russell. When campaigns go live and the only response is tumble weed, you’ve failed against these three metrics.
Advertising shouldn’t “feel right”. It’s either right or wrong.
Advertising is either right or wrong. This is how you judge it.